Serif / Affinity
Derby-founded creative software company known for the Affinity suite of professional design, photo and publishing tools used by millions worldwide.
Profile
Serif is a long-running Derby software success story and the team behind the Affinity suite of professional creative tools - acquired by Canva in 2023. For founders, it is a strong example of product craftsmanship, global creative communities, disruptive pricing strategy and building software with international reach from a Derby base across three decades.
Derby link
Founded in Derby in 1987 and strongly associated with the city's creative-software heritage. One of Derby's most internationally recognised software brands.
Sectorsaas
Stagegrowth
FundingCanva-owned
Employees100+
Founded1987